Gucci Mane, the diversity of each card continued to draw in millions of viewers. Bone Thugs-n-Harmony to Earth, Wind & Fire vs. What me and Swizz have created, we have changed the lives of a lot of things and built up catalogs, so we have to really structure who we are and when we come back, what we stand for.”Ī post shared by VERZUZ its inception, Verzuz has provided dozens of intriguing (and sometimes explosive) matchups that span generations and create memorable, viral moments. “With everything going on in the world, we have to convert back and really make this a real serious business model and a real serious thing, because I feel like Verzuz changes people’s lives. We have to do things not how people used to us doing things. To make it have the longevity that we need it to have, we have to reorganize the ship. “It was something that was built in the pandemic that’s now a household name. In a recent interview with, Timbaland spoke about their plans for Verzuz and when we can expect the third season (or what he and Swizz Beatz have dubbed “Verzuz 3.0”) to begin. The following month, all parties reached an agreement that increased Timbo and Swizz Beatz’s ownership stake in Triller. While the battles were initially announced at a dizzying pace, legal troubles arose in August 2022 when Timbo and Swizz Beatz sued Triller for $28 million. Beginning with Instagram Live streams, the platform evolved into a lucrative brand after it was acquired by Triller in 2021. As the concert industry shut down, Verzuz popped up, delivering historic matchups between some of Hip-Hop and R&B’s biggest stars. Timbaland and Swizz Beatz offered Hip-Hop fans a lifeline in 2020 when the COVID-19 pandemic was just beginning its global rampage.
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